HOW Design Marketing

I was tasked to design a brochure and a Snapchat filter for a hypothetical upcoming HOW Design Live conference in Chicago. I designed a modern yet colorful brochure to attract our target audience into reading the provided information. The target audience for this brochure were current design students. It highlights ways to convince their parents for them to attend, the benefits this conference could have on their future, and it only included student pricing as well. I was unable to find a typeface that correctly fit the vibe I was going for so I hand lettered ‘live wire’.

SNAPCHAT FILTER

PROCESS WORK

The following hand lettering of live wire was used to create the digital version used in the marketing.

Some initial sketches of the fold and layout of the brochure. I was originally going to create a more complex fold but realized it would not be able to fit all of the required images and copy.

MORE PROJECTS

↑Back to Top