CALLOUTS
PROCESS WORK
The original hand lettering of the logo drawn on paper and the logo as a vector.
Initial sketches and ideas for the logo.
Koreer Beer Packaging
The purpose of this Typography project was to design packaging for any beverage of our choosing from a specific location. Koreer was a Korean artisan beer brand marketed towards the young adult consumer. Koreer was named as a play on ‘Korea’ and ‘career’ to signify the importance of having a good career in South Korea. This artisan beer has a modern and elegant aesthetic meant to be enjoyed at business dinners. Koreer could attract a wider consumer base due to its innovative design that has not been commonly seen with beer. It makes the young adult feel youthful and trendy. The main requirement of this project was to ensure the logo was originally hand rendered so the Koreer stamp logo was hand drawn and vectorized.
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